Heather Dougherty
Director of Research, Hitwise
Recruiting Web Metrics
Or how not understanding the basics can drain your Recruiting Budget.
Co-presenting with Ray Schryer & Jennifer Watson
The numbers tell the story! There have been dramatic price increases by major job boards while their effectiveness has been in constant decline. Metrics you will definitely want to consider at your next budget planning session.… more
Heather Dougherty is Director, Research at Hitwise. Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, Heather will continue her focus on this space, providing insight into online consumer behavior and competitive intelligence to Hitwise clients.
Heather's expertise in the online commerce landscape has been quoted extensively in the press, including Wall Street Journal, New York Times and Business Week. Heather has also been a guest on ABC's World News Tonight, CNBC, NPR, and CBS Radio. Heather speaks frequently at industry events such as Shop.org, Internet Retailer, Ad:tech and Search Engine Strategies.
Prior to joining Hitwise, Heather was with Nielsen/NetRatings as the senior retail analyst, where she provided strategic analysis and designed custom research projects. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing and promotions, merchandising, and personalization.
Heather earned a B.S. in Business Administration and Marketing at The Ohio State University.
