Joel Cheesman

Joel Cheesman

Head Cheese, Cheezhead

DirectEmployers Search Engine Optimization Project

Joel Cheesman, an evangelist of Search Engine Optimization (SEO) that helps employers drive targeted candidates to their job listings, has been retained by DirectEmployers to implement SEO for all member company jobs. Learn how it will improve your recruiting.
Cheezhead author Joel Cheesman is one of the most widely-read bloggers on emerging recruitment issues in the world. He was the recipient of Recruiting.com’s Best Technology Recruitment Blog for 2005 and received Best Recruiting Blog in 2007. He has been featured in Fast Company magazine and its blog under FC Read, as well as NewsNow, Workforce Management, AIRS, Crain’s Business, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report and The Wall Street Journal (print addition).
Joel’s blog is a daily chronicle of how the Internet and technology are shaping human resources and how organizations can attract the talent needed to thrive in tomorrow’s economy. As an employee and insider of some of America’s biggest online job sites since 1997, Joel founded HRSEO to help employers and companies in the recruitment space move to a world where search engines deliver high quality and cost-effective traffic.
Joel is an evangelist of search engine optimization (SEO), Internet marketing and other emerging technologies that help employers and like businesses drive targeted candidates to vacancies.
Joel also serves as a special consultant to the new, non-profit organization overseeing the development of the carefully regulated .jobs domain. He speaks at international events like the British Columbia HRMA conference.
John Sumser, a recruitment industry guru, adds, “Joel Cheesman has little respect for the way things used to be. That’s why we like him so much.” Gretchen Ledgard, former Staffing Marketing Manager at Microsoft, calls Joel “a crazy smart guy.”
Prior to working in the Internet recruiting space, Joel cut his teeth in the political arena in Washington, D.C. and managing congressional races around the US. Joel is a graduate of Ball State University.
In addition to being a closet SEO geek, Joel’s an avid fan of sports, music and good food. So don’t be surprised to see him relaxing some summer Saturday afternoon at Jacobs Field with a Stadium Mustard topped bratwurst and a Dortmunder watching the Indians, hanging in the Dawg Pound for a Browns game or enjoying a concert at The Agora.
Joel lives in Cleveland, Ohio, with his wife Laura, son Cole and their two cats, Nacho and Chili.